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  • Is There a Secret to Keyword Research?

    Posted on August 8th, 2011 mike1174 No comments

    On the internet, keywords are terms or words that

    relate to particular topics.  Keyword research will

    involve various aspects, such as finding sales

    oriented keywords or driving maximum qualified

    users to increase their online sales.

     

    Keyword research is the first step towards a

    successful search engine optimization campaign.

    You have to be very careful when selecting keywords,

    as it can be very tricky to select targeted keywords

    for a website. 

     

    The selection of keywords should always be based on

    various aspects such as product names, services,

    brands, or general terms.  Often times, people forget

    about targeting geographical terms when they have

    global presence.

     

    When doing keyword research, it’s highly recommended

    to do a very thorough market research analysis to

    find the best keywords used by search engines to

    find products and services online – and find out

    what keywords are targeted by competitors who are

    doing well in marketing on the internet.

     

    The first step in finding the best keywords is to

    make a list of the products, topics, and services

    that you offer.  You can also make good use of your

    website logs to know which keywords have brought

    you the traffic in the past. 

     

    Be sure to select keywords that clearly define your

    business and products to drive traffic from the

    search engines.  There are some websites which get

    high levels of traffic through general keywords

    although they might not end up being sales.

     

    Today, users of search engines are aware of how

    they work, for searching products and services on

    the net.  Users always look for the better products,

    locations, etc.  Therefore, you should cover all

    terms for each – products, locatins, etc.

     

    There are numerous tools available which will help

    you identify keywords that are suitable for search

    engines.  The challenge here, is to determine which

    keyword is the best to generate traffic.

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