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  • Fatal Marketing Mistakes That Destroy Dreams And Income

    Posted on August 5th, 2011 mike1174 No comments

    It is common knowledge that far more people fail at doing business online than succeed. Only about 20% of all new businesses in the US make it through more than a several years. There are too many reasons why businesses fail, and of course a large number of them will never be known. One huge basic category that contains perhaps most of the reasons are mistakes in the execution of business – marketing and advertising. There is so much bad information on the net about how to generate an income on the net. But when it is all said and done, it really does not matter what caused it; but rather the end result is enough for most people.

    Just one mistake concerns the thought that if you offer sufficient things to your readers, then that will be a wide enough net to cover most scenarios. We all enjoy having options, so it is an easy to understand feeling to want to provide them to possible customers. However, options are often a killer of sales, but yes it can hinge on the situation. The best approach is to avoid presenting a menu of choices for your readers. When it comes down to making choices, or decisions, then far too many have a tough time with it. That can be particularly true with purchasing decisions. Buying indecision is perhaps the perfect killer of sales.

    If you are notoriously “cheap,” then avoid making the assumption that the rest of the world is cheap, too. We are talking about imagining everybody buys at the cheapest possible price – that is patently false. Look at watches, for example, there are cheap and high-priced watches. As you know, many higher priced products have been around for a very long time. The fact that they have existed for so long instantly dispells any myth that all people are cheap. People want to spend a lot on certain things for their own reasons. If what you promote can be sold at a premium, then do not be afraid to ask for a fair price for it. The critical thing is for you to understand the selling psychology behind expensive items.

    Have you ever had the thought that a product or system was so great that everyone must need it, or that every person will buy it? We all have at one time or another. Marketing history has its fair share of examples about products that seemed to be bought by almost everyone. As far as every person on the planet buying something from one company; we do not think that has happened – yet. The justification you have to avoid this belief is it will sabotage your determination; you will start to slack off and lose the marketing fire. If you begin to imagine your product will be universally liked, then that will point you down harmful paths. It is delusional to think about any service/product will be well-received by all people.

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  • Lethal Marketing Mistakes That Destroy Dreams And Income

    Posted on February 13th, 2011 mike1174 No comments

    amp;lt;span style=amp;quot;font-size: small;amp;quot;amp;gt;It is feasible that the percentages for IM business failures is very comparable if not higher than that for offline businesses. But that is not limited to online marketing because it is also true of regular brick and mortar businesses, too. Some of the reasons for online business failure are commonly known, but not all of them can be known. Mistakes of all types, spread out all over the place, are perhaps the single biggest killer of online dreams. This activity of making money online allows for misinformation of all types across the board. But it doesn’t matter why the mistakes are made – the only thing that counts is they are made and can produce disastrous results.

    It is easy to follow the mistaken perception that providing enough alternatives for people will surely capture the greatest number of them in your marketing net. The challenging thing is that is a normal line of logic – to give people choices and options so there will be a little something for everybody. It can be difficult to speak in general terms, but we will say that when it comes to making sales online – too many choices can be deadly. But in general, you do not want to provide a load of options – even one option can be too many. The simple reason is that, typically speaking, people are terrible when it comes to making a decision. Unfortunately, that very much is true when it comes to deciding what to buy. They can be filled with so much doubt that it is far too easy to just ignore it and not buy.

    If you can be accurately described as being, cheap, then that is okay but just make sure you never assign that attitude to everybody else. Believe this or not, but not every comsumer spends countless amounts of time just to locate the lowest price for something. It is common awareness that prices for the same item can range from very cheap to being quite a lot. As you know, many higher listed products have been around for a very long time. If everyone was cheap, all those companies could not have survived as long as they have. We can only guess why someone is willing to pay $10,000 for a watch. So if you truly have something to offer that’s very high quality, then you must learn how to position your product in your marketing copy. What you’ll need to do is learn how to position your product in your marketing material.

    Have you ever had the thought that a product or system was so great that everyone must need it, or that everybody will buy it? I think a lot of people have felt that at some time. Yes, there have been more than a few products that have been wildly popular. But there’s never been a product from a single company that everybody on the planet bought. The reason you have to avoid this belief is it will sabotage your determination; you will begin to slack off and lose the marketing fire. It will be so easy for you to stroll the path of unrealistic expectations once you have that frame of mind. The basic fact is you cannot satisfy all people with any kind of specific product or service offering.

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