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  • Should You employ a Pseudonym?

    Posted on June 7th, 2011 mike1174 No comments

    Should Online marketers Use Pseudonyms?

    While men and women in the Internet Marketing sector love Internet Marketing for the possibilities it provides, it is also painfully obvious that people who do not work in this sector tend to view it through a highly critical eye. There are however plenty of misconceptions floating around with regards to Internet Marketing and, frankly, the internet in general. While individuals who work in the market know how legitimate and fulfilling it can be at the same time, it poses a problem: do you want to be judged for it in your regular life?

    Lots of folks who make money online do so simply by using a pseudonym. They utilize fake names because they prefer to keep their Internet Marketing work apart from everything else that they do, particularly when they only do the work part time. Many new and part time IMers are worried about being discovered by bosses and friends. Of course, even if you don’t worry about this type of thing, it will be an important question: do you need to use a pseudonym for your online work? 

    There are a wide range of advantages to using a pseudonym. The biggest benefit, by a long shot, is having the opportunity to construct an identity for yourself that is completely separate from your personal life and makes it easier to make sure they stay totally separate. If you perform in a specifically rigid or judgemental discipline offline it is probably very important that you keep all of your internet activities away from their eyes and using a pseudonym will help you protect yourself from that.

    IMers are also prone to use pseudonyms whenever they would like to sell products in different niches. This way you will be able to construct expert level reputations for yourself in a selection of fields without having to worry that people think you are only a dabbler. You don’t have to fear of anyone saying “but what about the conflicting market that you are also selling in?” because you’ll be doing that selling under a different name?

    Sadly, though, often people decide on pseudonyms because they do not want to pay taxes on the money that they earn in their businesses. They appear to assume that if they do not conduct business under their legal names then they do not have to report any of the money that they earn to the IRS. Do not fall for this kind of logic. Even if you conduct business under a different name your money counts as income and you are responsible for it.  Further, the IRS will discover what you do and cheaters are always found out.

    Whether or not you decide to use a pseudonym for the business you decide to do is totally your choice.  For lots of people it is merely easier to have one name for their offline life and another for their internet life. Other folks like retaining things under their legal names because it is just easier.


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    Justin Cleghorn
    (My Yeppoon Local area marketing service)
    (All things Internet marketing)

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