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Increasing Conversions With Intelligent Testing and Tracking
Posted on May 9th, 2011 No commentsPerformance improvement testing is a technique that far too few web marketers do. Ask any seasoned internet marketer, and you are going to hear the same thing every time.Testing is useful because of the range of applicability to be determined with it. There are a lot of places where testing can help such as your main page, primary article pages, sales letter copy, squeeze pages and more. Each and every part of a site page, such as the heading, may as well be tested individually.Since the basic testing method involves A/B split testing, there will be no issues with it. Continue reading and you are going to find out more about testing your websites and also employing tracking.
Testing exclusively isn’t going to do anything that will be of useful to you. Every time you come across anything about testing, you may presume you must do tracking, too. You have to have a reliable tracking script in place so you can record when a visitor clicks on a link. But, the squeeze page is another thing altogether because you can determine how many optins you get compared to the number of site visitors. Very many internet marketers enjoy using Google Analytics for their tracking because it is powerful and free.Testing is critical due to the fact that no person on the face of the planet creates the highest converting copy with their first final draft. Website designs can include design errors that can really hurt your conversion rate.The highest paid copywriters on the planet never create the most effective copy they can the first time. What that basically means is the only way to make something the best it can be is via testing and optimizing. While we do not actually know, but we believe thata a lot of online marketers just do not wish to be troubled.The easiest approach to evaluate a squeeze page, for instance, is to make use of a simple URL rotator script. This is usually a PHP based script that involves appending the dot php file extension at the end of the page URL undergoing testing. Then you just upload two versions of the page, so they could be rotated, and get started generating traffic to it. Be sure you just change one thing such as the headline, for example.In addition, you need to only do one alteration so you will find out what created any changes in your conversions. There is one other method to assess more than one item at a time, multivariate testing, but that is fairly complex and we are not going to discuss it in detail in this article.
I have in actuality taken a sales letter that converted badly when initially put out using Google Adwords and evaluated it. The very first time I started advertising it, the sales copy converted sub-1%. I manage to increase the conversion rate to roughly 7% with PPC traffic which is not easy to achieve. You can improve your whole business and learn a good deal about developing better performing copy with testing.Find more Internet Marketing articles by the same author:Still wandering what exactly the greatest social media marketing strategy for you is? Examine my home-page to find out.Want info? Here is my review of Tweet Adder including a Tweet Adder discount code.
Need a free demo and discount code for Tweet Adder, head over to that link.
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The Truth About Resale Rights Products
Posted on February 17th, 2011 No commentsIt was around the turn of the decade when all the excitement on the internet advertising community was focus around digital resale right products. It appears that everybody that purchases any type of Internet marketing software expected the product to give master resale rights. Master resale rights allow the purchase to sell the product as if the product was their own. This was wonderful since it gave online marketers their own digital product instantly with no effort.
What became so special about this kind of deal had been two things: One you were supplied a product of your own so this would save so much time in creating your own. The second was that most of these digital goods that came with resale rights had their own sales page that would come with it. For that reason you did not need to create a sales page for the product.
That correct there saved some folk’s hours of time because creating a sales page takes time and effort to accomplish. This way you had product and sales page all in one buy. With that all an on the web marketer had to do now was just upload the sales page to their site and create a get link to their merchant and viola they had their own product on-line immediately
Well that was over a decade ago, and now the Net advertising community is saturated with all these digital products and remake of all the successful ones which has caused them to be worthless in todays Web marketing community. What happen? Well with everyone buying these resale right goods with their one sales page these products began to spring up all over the Internet.
What happens is usually what always happens when there’s competition, the price starts to drop. Once on the web marketers began to compete with each other by dropping the goods the product itself became worthless.
I could remember going to a sales page and finding a product for $47.00 and do a search on Google for the same product and you will discover it for $27.00. Then it even got worst. Online marketers started taking their products to eBay and that’s when the digital products with resale rights hit rock bottom. I would see goods that were going for $20.00 – $30.00 selling on eBay for $1.00. That was crazy but hey they were selling them in auctions and 5 to 10 auction a day would equal that 1 sale that was being done from other internet site.So nowadays when you hear a product advertise with resale rights it’s like a deaf ear simply because that is what you anticipate with all digital products being advertised. The value of the products has become worthless. Should you need to see for your self how worthless, just locate a product with resale rights and do a search on Google for that product and you will see all the dirt low-cost price tag that are presented.
The glory days are still here though. There is only 1 spot on the internet that has preserved a numerous digital goods that still hold their resale rights value and that place is known as the eMarketing Royal Treasure Chest. This site has over 487 valuable tools and Web advertising software all with their original digital resale rights. You can’t come across %80 of these goods nowhere on the web. The eMarketing Royal Treasure Chest is really the last stop in digital resale rights products for the Internet marketing communitylt;centergt;lt;pgt;lt;font size=’1’gt;lt;igt;#953lt;/igt;lt;/fontgt;lt;/pgt;lt;/centergt;