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The best way To Realize Increased Conversions Applying The Strength of Consistency In Your Internet marketing
Posted on February 29th, 2012 No commentsG’Day I’m OneDumbAussie
Prevent The Marketing Blunder of Inconsistency In Your Web business
The notion and awareness of being constant in your marketing and advertising is not a specific thing you see talked about much on the net. Sometimes people have no idea of how important it is, or they simply have no clue that this exists. One particular thing is positive, if you are not consistent with the strategy you conduct your marketing, then your business will be affected for it. The reason for this effect is a characteristic of human nature and how we view and feel about what we observe. Any time our experiences are not what we anticipate, based on prior experience, then it leads to uneasiness and can certainly without conscious thought seem irrational. When these situations come about, the common response is to move away from it, and the reaction is the same if it occurs in your marketing and advertising.
One general facet of online marketing where this effect is highly prevalent concerns squeeze pages and a different site. As you understand, internet businesses send traffic to a squeeze page because they want prospects. Dependent on personal choice, the marketer may deposit the fresh optin on a sales page or other site. The entrepreneur behind it has the decision to reveal a site or wait until later. This is the common situation where consistency is extremely important as we will speak about next.
The all round, generally mysterious, feeling encountered by the prospect will be affected by the style and overall color pattern of the squeeze page and the subsequent site that is viewed. If they are significantly different, then that signifies inconsistency, distress on a deeper level and low resulting conversion rates for the sales letter. The apparent solution to this is merely make the squeeze page much more like the following site that is seen.
Another relevant situation concerns all the affiliate marketers and how they use their marketing. Making review sites has been a very prevalent strategy, and usually there are several links to external product web pages. Obviously you cannot support all the various vendor sales page designs. You can select your site colors so they are suitable with your vendor sites, however. The main point is to never cause a huge contrast since your site is drastically different from anything else. We recognize there will be certain interpretation concerned in this situation. So the best approach is to at a minimum try to minimize the contrast as much as practical.
This very identical rule is true to all you do in your business particularly in your written communications and marketing emails. We rarely see any glaring examples of inconsistently written communications involving email marketing. In contrast, we have seen a number of circumstances in which products and services were marketed that appeared way out of place and unforeseen. This takes place to some degree, but it is not anything we might call unrestrained or a widespread situation. But even now, we do see it at least once or twice a week, and so that only indicates there is a lack of awareness of the need to possess consistency in all of our marketing funnels.
Thanks for Reading I appreciate it.
Justin Cleghorn
OneDumbAussieI am a Baker by Trade but now I have the Luxury of being a Home Dad.
My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.Drop By Some time:
http://onedumbaussie.com
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The best way To Realize Increased Conversions Applying The Strength of Consistency In Your Marketing
Posted on December 28th, 2011 No commentsG’Day I’m OneDumbAussie
Exactly why Marketing and Advertising Consistency Will Produce An improvement In Your Online business
You’ll find a number of important factors of online marketing that are not generally talked about, and remaining consistent throughout your marketing is one of them. We do not understand why this topic does not get more attention because it is undoubtedly deserving of it. One thing is certain, if you are not consistent with the strategy you conduct your marketing, then your business will suffer for it. What is required with this idea of consistency seems to have everything to do with the nature of people and how we react to our world. When our experiences are not what we expect, based mostly on prior experience, then it leads to uneasiness and can certainly instinctively seem irrational. There’s an uncomfortable, ill at ease, feeling connected with it, and that is an all round negative effect.
Let’s look at an instance involving the very common squeeze page scenario so many of us are acquainted with. As you know, online businesses send traffic to a squeeze page because they want prospects. Right after a prospect opts in, then often they will be shown a website that contains a sales letter. Naturally what is delivered after the person subscribes is the marketers choice. The concept and practice of consistency will enter into play here in a fairly significant way.
The general, generally unknown, feeling encountered by the prospect will be influenced by the style and overall color scheme of the squeeze page and the next site that is viewed. In case they are considerably different, then that signifies inconsistency, discomfort on a greater level and low resulting conversion rates for the sales letter. The obvious solution to this is merely make the squeeze page much more like the subsequent site that is looked at.
Let’s take a look at something that quite a few affiliate marketers put up with. Making review sites has been a very common method, and usually there are several links to outside product pages. It is just not practicable, or ideal really, to make a clone of a vendors site or cope with the case of multiple vendor sites. You can choose your site colors so they are compatible with your vendor sites, however. What you really should strive to do is avoid a design that is highly strange and serves to deliver a glaring contrast to any other site. Of course this does bring certain subjectivity into the picture. It is possible to get by just fine if you try to make an effort to minimize jarring color clashes as often as possible.
The following important consideration is all about marketing messages by way of the written word. Generally speaking, many people are constant and routine in the way they talk to people. In contrast, we have seen many situations in which goods and services were promoted that looked way out of place and unanticipated. This does not appear to be as much of a difficulty as design clashes, in our fairly wide experience. On the other hand, we have seen it enough to believe that many web marketers and businesses are unaware of the need to be consistent.
Thanks for Reading I appreciate it.
Justin Cleghorn
OneDumbAussieI am a Baker by Trade but now I have the Luxury of being a Home Dad.
My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.Drop By Some time:
http://onedumbaussie.com
Join The Crew
http://wordpressmarketingforum.com