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  • The best way To Realize Increased Conversions Applying The Strength of Consistency In Your Internet marketing

    Posted on February 29th, 2012 mike1174 No comments

    G’Day I’m OneDumbAussie

    Prevent The Marketing Blunder of Inconsistency In Your Web business

    The notion and awareness of being constant in your marketing and advertising is not a specific thing you see talked about much on the net. Sometimes people have no idea of how important it is, or they simply have no clue that this exists. One particular thing is positive, if you are not consistent with the strategy you conduct your marketing, then your business will be affected for it. The reason for this effect is a characteristic of human nature and how we view and feel about what we observe. Any time our experiences are not what we anticipate, based on prior experience, then it leads to uneasiness and can certainly without conscious thought seem irrational. When these situations come about, the common response is to move away from it, and the reaction is the same if it occurs in your marketing and advertising.

     

    One general facet of online marketing where this effect is highly prevalent concerns squeeze pages and a different site. As you understand, internet businesses send traffic to a squeeze page because they want prospects. Dependent on personal choice, the marketer may deposit the fresh optin on a sales page or other site. The entrepreneur behind it has the decision to reveal a site or wait until later. This is the common situation where consistency is extremely important as we will speak about next.

     

    The all round, generally mysterious, feeling encountered by the prospect will be affected by the style and overall color pattern of the squeeze page and the subsequent site that is viewed. If they are significantly different, then that signifies inconsistency, distress on a deeper level and low resulting conversion rates for the sales letter. The apparent solution to this is merely make the squeeze page much more like the following site that is seen.

     

    Another relevant situation concerns all the affiliate marketers and how they use their marketing. Making review sites has been a very prevalent strategy, and usually there are several links to external product web pages. Obviously you cannot support all the various vendor sales page designs. You can select your site colors so they are suitable with your vendor sites, however. The main point is to never cause a huge contrast since your site is drastically different from anything else. We recognize there will be certain interpretation concerned in this situation. So the best approach is to at a minimum try to minimize the contrast as much as practical.

     

    This very identical rule is true to all you do in your business particularly in your written communications and marketing emails. We rarely see any glaring examples of inconsistently written communications involving email marketing. In contrast, we have seen a number of circumstances in which products and services were marketed that appeared way out of place and unforeseen. This takes place to some degree, but it is not anything we might call unrestrained or a widespread situation. But even now, we do see it at least once or twice a week, and so that only indicates there is a lack of awareness of the need to possess consistency in all of our marketing funnels.

    Thanks for Reading I appreciate it.

    Justin Cleghorn
    OneDumbAussie

    I am a Baker by Trade but now I have the Luxury of being a Home Dad.
    My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.

    Drop By Some time:
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    Join The Crew
    http://wordpressmarketingforum.com

  • Relationship Marketing Basics for Online business Expansion and Increased Revenue

    Posted on June 3rd, 2011 mike1174 No comments

    G’Day I’m OneDumbAussie

     How To Accomplish Ideal Relationship Marketing To get The Greatest Success

    If there’s any one specific area that is responsible for more web based business failure, it has got to be relationship marketing. As we all know, there are lots of explanations why any online business may fail. If you have opted to email lists in the IM sector, then you certainly have seen a lot of individuals who might seem to have never read of relationship marketing. Marketing to an email list calls for you to generate and cultivate a positive relationship with the people on your list. Social network and media marketing is another huge area that is based on relationship marketing. It is true that many web marketers see discouraging results, and we feel it is either as a result of ignorance or willfully disregarding business relationships.

     

    If you would like to understand how to create a highly effective relationship with any market, then accept the fact that they enjoy a higher priority than you. Personally, we believe that too many small internet businesses are much more in a rush to start cashing in on whatever they may be doing. When you desire to create a positive and healthy relationship with your audience, you have to become mindful of a number of key considerations. The first concern is you will need to have a solid comprehension of your target audience. You simply have to recognize their priorities and their problems. You need to resolve their problems, but you cannot do that until you know what their problems really are. You cannot be extremely impatient about this concept of developing relationships. You give them what they want just through strong content that is sincerely useful to them.

     

    We have all learned of Twitter, and a lot of marketers do not fare well there due to the fact it is all about interactions in the Twitter world. If a particular person blatantly ignores the necessity to create relationships it is not going to work, and if they have no idea about that need it still will not work. If you spend any amount of time in marketing boards you may observe people talking about how much Twitter will not perform for them. To balance that I will state that numerous other businesses have a great time at Twitter, and they succeed with obtaining both business and leads. The distinction is the productive businesses, and entrepreneurs, took the time to create some kind of substantial relationship with followers at Twitter.

     

    There is no averting the need to exercise staying power if you want to develop great market relationships. Another qualification is the people in your target audience need to trust you. At each stage of the path, you provide them what means the most to them. Don’t lose sight of the fact that that all markets are self-centered, and it is their needs that matter most, never yours. But if you make an effort to know what they desire, what they need and then just give it to them, after that good things can and do come about. You also need to run a test and figure out how sensitive they are to receiving campaigns. You will find that some markets are less tolerant, but you can still discover the sweet spot with them.

    Thanks for Reading I appreciate it.

    Justin Cleghorn
    OneDumbAussie

    I am a Baker by Trade but now I have the Luxury of being a Home Dad.
    My Wife Works full time, so in between, Washing, Ironing, Making Sandwiches, Cleaning and chasing Kids and Dogs I try and spend some time Online. I am addicted to wordpress.

    Drop By Some time:
    http://onedumbaussie.com
    Join The Crew
    http://wordpressmarketingforum.com