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  • Saving Capital Isn’t Always the Most Important Thing

    Posted on June 12th, 2011 mike1174 No comments
    There is a lot to think about and consider when you are starting up your business.  You’re concerned about how much capital it is going to cost to undertake everything. Your website could cost money. Buying promotion is going to cost money. You’ll invest all the more when you hire someone to help you keep things working. You may even be slightly tempted to cut corners.  The fact is, however, that while discovering ways to spend less can sometimes being a help, sometimes it can also hurt you. It could be extremely detrimental. The biggest thing you can do that will put yourself at an increased risk is to violate copyright and intellectual property laws. Check out all these examples.


    Stealing the design of somebody’s web site. It’s one thing to get a hold of a free theme for your site or to make use of one of the free website builders out there. It is totally different to outright duplicate someone else’s design. Obviously the internet is vast and the likelihood that the original designer ever finds out about your theft is small, but it doesn’t mean you should chance it. If you truly love the design and would like to use it for yourself, just contact the designer or the owner of the website and ask for his or her permission to either employ that design on your own site or blog or ask the designer if he or she could put together a new design for you (be sure to ask for the price).


    Using a photo or an graphic prior to acquiring permission. Just because the photograph or graphic arises on a Google image search does not mean that the image or photo is public domain. When Google indexes an photo, they put up a url to the main website on which that image is discovered.  This is fine. When you publish the photo or image on your own website without receiving permission from the artist or owner, though, you are violating the copyright laws. If the owner finds out, you could get sued. You would be wise to get permission to use the image before you actually put it up. You might be charged some funds but it is guaranteed to be less than you would have to pay after getting sued. If your resources are low, you can always hunt for free images or images launched with the Creative Commons licenses that allow people to use images commercially. Those are totally fine for the public to use.


    Stealing another individual’s authored content material. If you would like to use someone else’s content on your own internet site it is vital that you give the original writer credit. If the written content you use is from another site, it is imperative that you make sure you put up a link to that site. This allows you to get favor from the primary author. If you never put up links or offer credit to the original creator, you will get in big trouble for copyright infringement as well as intellectual property theft. You’ll spend far more for the infringement than it could cost you to simply link to the original or even to hire someone to create the original content for you.


    It is always better to err on the side of caution with regards to building your business. Saving money is naturally something you wish to do but make absolutely certain that you save it legally. When you don’t, the cost you may be facing will be much more than it would have been otherwise.



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  • The Most significant E-Mail Marketing Strategies

    Posted on April 22nd, 2011 mike1174 No comments
    By now you have most likely heard via many individuals that e-mail marketing is how you actually earn your money. The most effective approach is to build a small product and then sell it for a good price so as to collect the e-mail addresses of the people who buy it from you and then, later on, try to sell other more lucrative products to those people. The idea is that the individuals on the list ought to already trust you to offer good things so they will be more likely to buy from you when you contact them with e-mail-only offers. Of course, there are actually good ways and bad ways to go about e-mail marketing.  
    Perhaps one of the initial things that you are going to need to understand is that, even though a person gives you their e-mail address does not actually mean that they want to hear from you each and every day. Even when you only send out content and tips, people still don’t want to hear from you every single day. It is significantly better to simply send out a single e-mail a week that contains top quality and highly useful content than it is to send out seven e-mails with half hearted content and a few sales offers. You want top quality, not volume here.
    Make sure you provide them with more than something meant to earn you money. The more you provide to your readers for free, the more probable they will be to buy anything that you want to sell to them. You already know that offering up no cost facts and other valuable stuff proves to the people on your list that you actually just want to help them and not just improve your financial well being. While we recognize it is tempting, you need to resist the urge to put even one affiliate link into every e-mail you send out. Heed what you’re certain to be true!
    Promote various other peoples offers. This can achieve a couple of things. It proves to the recipients within your list that all you want to do is help them and build good will among the people you are sending mail to. It also helps you generate relationships that could allow you to market your own stuff to someone else’s list. This helps you entice an even bigger audience that you can leverage for more sales.
    Finally, if you arent supposed to distribute a great deal of e-mails how do you get all of this done? Create your own newsletter. Have individuals join a newsletter that you generate and then actually make it. This lets you do with one email that would otherwise take you several to accomplish. Newsletters will also be not nearly as likely to be unsubscribed from as a list that just sends out typical e-mail messages all the time.
    The real truth is that if you would unsubscribe from an individual who is doing the same thing that you are doing to others then you know that other people are going to want to unsubscribe from you. If you would not want to find it in your own e-mail inbox then you shouldn’t send it out to anybody else. If you practice this simple little bit of common sense, you should be able to make quite a large profit through e-mail marketing.
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