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  • Tips for Boosting Conversions With the Help of Intelligent Testing and Tracking

    Posted on September 26th, 2011 mike1174 No comments
    The easiest way to improve conversions is to carry out testing because there truly is no other optimization method. Ask any highly experienced web marketer, and you will hear the same thing every time.
    Testing is powerful and versatile due to the range of applicability to be observed with it. You could test landing and squeeze pages, site copy, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. For sales copy or squeeze pages, the best item to examine first is usually the headline.
    The overall process is swift and uncomplicated to get because it is simple split testing. We are going to go over this fundamental topic of testing and tracking in the rest of this article.
    Testing alone will not do anything that could help you. Whenever you come across anything pertaining to testing, go ahead and presume you need to do tracking, as well. Tracking requires utilizing some form of script, or software, so you can determine when site visitor clicks on an important link. Technically, with a squeeze or landing page you have the ability to see your conversions with subscribers. If you need a good tracking script that is free, then you may want to look at Google Analytics.
    Here is a truth regarding writing copy – nobody gets the very best it can ever be right out of the gate. Website designs can contain design miscalculations that can actually hurt your conversions.
    Sales copy written by the top copywriters in the world frequently fails the first time it is published. Evidently, there is simply a lone path to betterment which is testing and tracking. It really does not matter why lots of online marketers do not test, just make certain that you do.
    A software script that switches or rotates your URL being tested is how you implement this testing. This is normally a PHP based script that requires adding the dot php file extension at the end of the page URL being tested. You need to have two copies of your page under test because they will have something that is different between them. Maake sure you simply modify one thing such as the title, for instance.
    You want to evaluate improvements with conversions, and that means you have to pinpoint what sparked the change. There is one other way for testing more than one item at one time, multivariate testing, but that is pretty complex and we won’t talk about it in this article.
    I needed to better my results with a sales letter that I was driving website traffic to from PPC ads. The very first time I began to advertise it, the letter managed to convert sub-1%. I manage to take the conversion rate to more or less 7% with PPC traffic which is hard to achieve. You can transform your whole business and learn many  things about  creating better performing  copy with testing.
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  • Saving Capital Isn’t Always the Most Important Thing

    Posted on June 12th, 2011 mike1174 No comments
    There is a lot to think about and consider when you are starting up your business.  You’re concerned about how much capital it is going to cost to undertake everything. Your website could cost money. Buying promotion is going to cost money. You’ll invest all the more when you hire someone to help you keep things working. You may even be slightly tempted to cut corners.  The fact is, however, that while discovering ways to spend less can sometimes being a help, sometimes it can also hurt you. It could be extremely detrimental. The biggest thing you can do that will put yourself at an increased risk is to violate copyright and intellectual property laws. Check out all these examples.

     

    Stealing the design of somebody’s web site. It’s one thing to get a hold of a free theme for your site or to make use of one of the free website builders out there. It is totally different to outright duplicate someone else’s design. Obviously the internet is vast and the likelihood that the original designer ever finds out about your theft is small, but it doesn’t mean you should chance it. If you truly love the design and would like to use it for yourself, just contact the designer or the owner of the website and ask for his or her permission to either employ that design on your own site or blog or ask the designer if he or she could put together a new design for you (be sure to ask for the price).

     

    Using a photo or an graphic prior to acquiring permission. Just because the photograph or graphic arises on a Google image search does not mean that the image or photo is public domain. When Google indexes an photo, they put up a url to the main website on which that image is discovered.  This is fine. When you publish the photo or image on your own website without receiving permission from the artist or owner, though, you are violating the copyright laws. If the owner finds out, you could get sued. You would be wise to get permission to use the image before you actually put it up. You might be charged some funds but it is guaranteed to be less than you would have to pay after getting sued. If your resources are low, you can always hunt for free images or images launched with the Creative Commons licenses that allow people to use images commercially. Those are totally fine for the public to use.

     

    Stealing another individual’s authored content material. If you would like to use someone else’s content on your own internet site it is vital that you give the original writer credit. If the written content you use is from another site, it is imperative that you make sure you put up a link to that site. This allows you to get favor from the primary author. If you never put up links or offer credit to the original creator, you will get in big trouble for copyright infringement as well as intellectual property theft. You’ll spend far more for the infringement than it could cost you to simply link to the original or even to hire someone to create the original content for you.

     

    It is always better to err on the side of caution with regards to building your business. Saving money is naturally something you wish to do but make absolutely certain that you save it legally. When you don’t, the cost you may be facing will be much more than it would have been otherwise.

     

     

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