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  • Dealing With Setbacks In Your MLM Business

    Posted on December 8th, 2011 mike1174 No comments

    While you build your MLM business, you will definitely encounter times of frustration along the way. There may be individuals that say they wish to be present at your presentation, but don’t. There will be individuals that send you messages wanting additional information about your company, but then never respond to your calls or emails. There may be times your upline promises to help you with something, but instead drop the ball. Every now and then you will bring someone on to your team who shows great potential, but ends up being non-productive. These realities are shared by those who have been building a multilevel marketing business for any period of time. Knowing that disappointment is part of the business building process, it is vital that you handle these disappointments in a positive, constructive manner.

    When you run into a place of frustration in your business, among the best steps you can take is to take a quick inventory of your process. Examine your MLM business to ascertain if there are places of betterment that could eliminate or greatly diminish the repeated occurrence of the situation that brought about the unsatisfactory circumstance. For example, you may identify a need for faster follow up with your leads, so that they don’t become cold to your opportunity. Maybe you need to establish an organized system of communication with your MLM downline, so that your team remains informed of new developments in the business. Your appraisal may show the need for a more formalized system of team training to help eliminate non-productive team members. These are just a few examples where letdowns can be the catalyst that ultimately propels you to the next level.

    Frustrating issues are defining times in your MLM business. What you decide to do with those frustrations may be the difference between the growth or death of your business. Many people use their disappointments as an excuse for quitting, changing programs or going into a full state of retreat. A true business builder refuses to allow these things to become setbacks in their business. Instead they use disappointments as the fuel to go out and do more. The difference is mindset. A serious entrepreneur has already determined deep within, that they will not quit until they have reached their long range goal. A setback is merely an obstacle that they have to go over, go around or go through. Disappointment is never a justification to stop or retreat.

    The strength and courage to maneuver beyond the disappointments you will encounter in your MLM business begin with an internal commitment to always keep advancing.

  • Tips for Boosting Conversions With the Help of Intelligent Testing and Tracking

    Posted on September 26th, 2011 mike1174 No comments
    The easiest way to improve conversions is to carry out testing because there truly is no other optimization method. Ask any highly experienced web marketer, and you will hear the same thing every time.
    Testing is powerful and versatile due to the range of applicability to be observed with it. You could test landing and squeeze pages, site copy, sales letter copy, preselling copy, videos on squeeze pages, and a number of other things. For sales copy or squeeze pages, the best item to examine first is usually the headline.
    The overall process is swift and uncomplicated to get because it is simple split testing. We are going to go over this fundamental topic of testing and tracking in the rest of this article.
    Testing alone will not do anything that could help you. Whenever you come across anything pertaining to testing, go ahead and presume you need to do tracking, as well. Tracking requires utilizing some form of script, or software, so you can determine when site visitor clicks on an important link. Technically, with a squeeze or landing page you have the ability to see your conversions with subscribers. If you need a good tracking script that is free, then you may want to look at Google Analytics.
    Here is a truth regarding writing copy – nobody gets the very best it can ever be right out of the gate. Website designs can contain design miscalculations that can actually hurt your conversions.
    Sales copy written by the top copywriters in the world frequently fails the first time it is published. Evidently, there is simply a lone path to betterment which is testing and tracking. It really does not matter why lots of online marketers do not test, just make certain that you do.
    A software script that switches or rotates your URL being tested is how you implement this testing. This is normally a PHP based script that requires adding the dot php file extension at the end of the page URL being tested. You need to have two copies of your page under test because they will have something that is different between them. Maake sure you simply modify one thing such as the title, for instance.
    You want to evaluate improvements with conversions, and that means you have to pinpoint what sparked the change. There is one other way for testing more than one item at one time, multivariate testing, but that is pretty complex and we won’t talk about it in this article.
    I needed to better my results with a sales letter that I was driving website traffic to from PPC ads. The very first time I began to advertise it, the letter managed to convert sub-1%. I manage to take the conversion rate to more or less 7% with PPC traffic which is hard to achieve. You can transform your whole business and learn many  things about  creating better performing  copy with testing.
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